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11.16.2016 | 2,966 | reply |
In the world of ‘start-ups’ especially in the life science domain, there are various factors that make it attractive or unattractive. For a start up, initial years is all about product development, team building and then followed by massive marketing. A good product if not marketed well is as good as an unknown commodity and hence no one would show interest in it. And then it needs very good ‘differentiators’ to ward off competition not only from the established players but also from ‘me too’ type companies. To efficiently execute all the above activities might become difficult for a ‘bootstrapped’ start-up....