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  • Learn To Love Journal Club - Coursework That Prepares the Scientific Marketing Writer

    Lisa Sproul Hoverman, PhD
    Career Paths
    Science Writing
    Rate this article:

    What are the courses to focus on in graduate work that prepare you to successfully market science?  The answers may surprise you.  The ‘coursework’ that I found to most adequately prepare a doctoral candidate to become successful as a scientific marketer in writing, speaking, and presentation, are the following: Journal Clubs, Seminars, and Lab Meetings.  Why?  These three course types lay the foundation for critical thinking, analysis, and successful presentation of scientific results. If you are going to pursue a successful career in any field of science, from academia to biotech start-up, to sales to scientific marketing, a big part of your success will hinge on your ability to communicate successfully with your peers and to a broader, more general audience.  You may have the best idea, the most compelling results, an innovative product, or ...